Tomorrow is International #IPADay, a new ‘holiday’ that aims to be the world’s largest celebration of craft beer.
International #IPADay is a grassroots movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation together.
On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize the craft beer’s social voice.
To take part in #IPADay, just share your photos, videos, blog posts, tasting notes, recipes and thoughts on Twitter, Facebook, YouTube, WordPress, Foursquare, Gowalla, Yelp or any other social media platform that you use. You should tag any and all things that you share with the hashtag #IPADay, and you can search for that hashtag to see what others are saying as well. (Give it a try at search.twitter.com)
In addition to the digital celebration, there are many ‘real-life’ #IPADay events that are taking place all across the country at breweries, brewpubs, restaurants, bars, homes and offices. For a list of local events, just visit This Page on RateBeer.com
The ultimate goal of #IPADay is to make craft beer more accessible to the masses, so be sure to encourage your non-beer drinking friends to break from their normal beverage routine and join you in the celebration by enjoying an IPA on August 4th. You certainly won’t be alone!