Tag Archives | Black IPA

Pacific Brewing Laboratory Video

Pacific Brewing Laboratory

Pacific Brewing Laboratory, better known as Pac Brew Lab, started life as a microbrewery out of San Francisco, where brewers Bryan Hermannsson and Patrick Horn would experiment with new beer flavors, styles, and brewing techniques in their garage/laboratory.

Bryan Hermannsson and Patrick Horn

From their start in 2009, when Bryan and Patrick would give away their beer to a handful close friends, they quickly expanded, and are now running bi-monthly, totally free event with hundreds of new friends, along with a sampling of great local street food vendors.

Pac Brew Lab Event

Patrick and Bryan brew small batches that allow them to focus on constant experimentation, and they have been known to create exotic beer styles such as their Hibiscus Saison, Squid Ink Black IPA, Chamomile Ale, Lemongrass IPA, and Szechwan Peppercorn Red ale. Their ongoing offering includes Squid Ink, the India black ale, and Nautilus, the hibiscus saison, and their beers are now available in more than 60 Bay Area locations.

Pac Brew Lab was recently featured in a new video series called Meet the Makers, which gives a closer look at this unique brewing duo and the laboratory they’ve worked to create:

[Pacific Brewing Laboratory]

Joe Wilson Designs Cans For 21st Amendment

Joe Wilson 21st Amendment Cans

In a recent interview with Wired, Joe Wilson, the British artist behind the eye-catching cans from 21st Amendment Brewery, talked about the process of creating his designs:

They asked me to create a series of images based around the loose theme ‘American icons’. They already had the names of the beers, so this was a case of coming up with American subject matter and giving it a twist.

21st Amendment’s marketing firm, TBD Agency, came up with the visual concepts, packaging designs and rough sketches, and then handed them off to Joe for the final design.

Above all the work had to be original and stand out on the shelves. The feedback has been great, with people buying this stuff just for the way it looked.

The end result is a fantastic series of icons, including Paul Revere for Back in Black, their black IPA, Abe Lincoln and his Mount Rushmore companions for Brew Free or Die IPA, the Statue of Liberty for Hell or High Watermelon wheat beer, and Franklin D. Roosevelt for the Fireside Chat winter spiced ale.

For more before and after images of Joe’s work, be sure to check out the post on Wired.

[Wired – Chimp Astronaut Spaces Out in 21st Amendment Brewery’s ‘American Icon’ Artwork]

Beer Gimmicks and Trends

Over at The Full Pint, Dan Becker has written a great post about the gimmicks and trends that are beginning to appear in the craft beer market.

Beer Gimmicks

These include corked and caged 750ml bottles, waxed 22oz bottles, canned beers, barrel aged beers, dry hopping, collaborations, limited releases, rye IPAs and black IPAs.

Back In Black IPA

While these don’t necessarily indicate the brewer is trying to cover up a bad beer with a good trick, it is good to know what to look out for when sizing up a beer, so you can be a smarter beer buyer.

[The Full Pint – Rundown of Craft Beer Gimmicks and Trends]