Tag Archives | Brewpub

#IPADay Arrives On August 4th

#IPADay

Tomorrow is International #IPADay, a new ‘holiday’ that aims to be the world’s largest celebration of craft beer.

According to @AshleyRoutson (aka The Beer Wench) and @RyanARoss, the creators of #IPADay:

International #IPADay is a grassroots movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation together.

On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize the craft beer’s social voice.

To take part in #IPADay, just share your photos, videos, blog posts, tasting notes, recipes and thoughts on Twitter, Facebook, YouTube, WordPress, Foursquare, Gowalla, Yelp or any other social media platform that you use. You should tag any and all things that you share with the hashtag #IPADay, and you can search for that hashtag to see what others are saying as well. (Give it a try at search.twitter.com)

In addition to the digital celebration, there are many ‘real-life’ #IPADay events that are taking place all across the country at breweries, brewpubs, restaurants, bars, homes and offices. For a list of local events, just visit This Page on RateBeer.com

The ultimate goal of #IPADay is to make craft beer more accessible to the masses, so be sure to encourage your non-beer drinking friends to break from their normal beverage routine and join you in the celebration by enjoying an IPA on August 4th. You certainly won’t be alone!

[#IPADay]

Budweiser Releases The Ice Cold Index

Ice Cold Index

Budweiser has released an innovative new mobile application called the Ice Cold Index.

Ice Cold Index App

Currently only available in Ireland, the app gives discounts on beers depending on the weather. The hotter the day, the less you pay:

While it might be tough for a craft brewery to replicate the app, giving discounts at a brewpub or even at the brewery tasting room itself on a hot day isn’t a bad idea!

[Budweiser – Ice Cold Index]

The Bräuler Reinvents The Growler

It’s always interesting to see a company rethink a product that has been the same for as long as anyone can remember, which is why I was intrigued by The Bräuler from The Zythos Project.

The Brauler

According to them, the Bräuler is the world’s first tough-as-nails, customizable, lifetime-guaranteed, stainless steel modular growler system for breweries, brewpubs, beer bars, home brewers, home consumers, and grocery retailers.

Brauler Caps

Compared to standard glass growlers, The Bräuler is:

Superior to glass

  • Durable and safe: Food grade steel won’t shatter, chip, or crack
  • Lighter weight for shipping and owner transport

Better for Your Beer

  • Wide (1.75”) mouth easy to fill and clean
  • 100% light-proof; deep-thread cap holds carbonation and freshness longer
  • Unique machined exterior collar receives multiple accessories, including basic cap, handle, bail top, and a CO2-chargeable draft cap system

More Sustainable

  • 100% recyclable as a desirable metal
  • No loss due to breakage. Life cycle is longer than glass
  • Cools faster, cutting energy use

More Innovative

  • Low-cost, interchangeable cap system facilitates counter-pressure filling, pressurized dispense through a tap-cap, customizable on-demand brewery labeling, and grocery store readiness
  • Perfect for car camping and backpacking. Carabiner ready!

More Affordable

  • Cost is competitive with traditional German growlers and Kleen Kanteen
  • If you manage to break The Bräuler, they’ll replace it at no charge

Customizable

  • Owners may upload laser-etched or ink-jet designs onto cap or sides
  • The BräuMaster Series features special finishes and handle treatments
  • QR-coded cap labels link owners with smartphones to brewery sites online and into social networks like Twitter, Facebook, and The Zythos Society
  • Interchangeable, label-ready cap discs are made of customizable, removable, collectible, Forest Stewardship Council-approved wood veneer

For more information about The Bräuler, and to get your name on the waiting list, visit The Zythos Project