Tag Archives | Hype

Flying Dog Unleashes The Wildeman

Wildeman Farmhouse IPA

Flying Dog is an edgy brewer, and their ‘Wild Dog’ line of beers, which includes the Centennial Single Hop Imperial IPA, the Secret Stash Harvest Ale, and the Barrel-Aged Gonzo Imperial Porter, and the wildest of the wild.

However, for the introduction of their new brew, a Farmhouse IPA called the Wildeman, they may have outdone themselves:

According to Flying Dog:

His axe is stained with the blood of a thousand adversaries. We fall in behind him as he leads up into darkness. He turns his gaze on us. “Tentanda via est!” The way must be tried. Wildeman has arrived.

Legions of followers marched across Europe in his wake. But was most soon realized is that Wildeman is already inside of them, ready to be awakened. Will you fall in line or find the edge?

As for the beer itself,

Wildeman begins with notes of citrus and spice on the nose, followed by potent hop flavor. This extreme bitterness is balanced by light malt highlights and finishes dry, crisp, and with a slight hint of acidity.

Wildeman has a scheduled release date of January 30th, which means we only have a few more days to wait to see if the brew lives up to the hype, but at the very least, they’ve certainly grabbed everyone’s attention with an ad that’s hard to ignore!

[Flying Dog – Wildeman]

Almanac Goes Farm To Barrel With Their Summer 2010 Release

Almanac Summer 2010

Almanac Beer Company is a new brewery out of San Francisco that takes influences from the Bay Area’s rich food culture and creates fantastic artisanal ales that are barrel-aged and brewed in collaboration with select Northern California sustainable farms.

Their first release, the Summer 2010 Blackberry Ale, is a Belgian-style Golden Ale that’s brewed with four varieties of Sonoma County Blackberries from the Sebastopol Berry Farm, then aged in oak red wine barrels for 11 months.

According to Almanac:

Our golden ale reflects a dueling love of classic Belgian ales and American hops. We balance two row barley, pilsner malt and wheat with a touch of Magnum bittering hops added at the beginning of the boil, and a California-sized addition of Citra hops added at the end of the boil. This late hop addition adds a delicate grapefruit-peel aroma. We then age the beer in used oak wine barrels from California wineries with two hundred pounds of fresh Cherokee Blackberries, and another fifty pounds of Marion, Ollalie and Boysen Berries. All of our berries were hand picked at the family owned and operated Sebastopol Berry Farm.

After eleven months of barrel aging with the fruit, we blended the barrels back together with freshly brewed “base-beer” to reinvigorate the citrusy, hoppy aroma. Blended beer is re-fermented in the bottle to provide a final layer of complexity. Bottle conditioning provides a natural carbonation of superfine bubbles, similar to classic sparkling wines. The finished bottle is alive, and will continue to evolve and change over time, gaining nuance and character for years.

I was lucky enough to attend one of the Summer 2010 release parties, and can thankfully say that the brew lived up to its hype. It was delicious and complex without being overly fruity, and if you have the opportunity to do so, I suggest you snag a bottle (or two).

For more information about Almanac, including interviews with brewers Jesse Friedman and Damian Fagan, check out this video from Turnstyle Video called Farm to Barrel:

[Almanac Beer Co.]

Sagres Made A Chocolate Website For Preta Chocolate

Sagres Preta Chocolate

Sagres is a Portuguese brewery that makes a unique chocolate stout called the Preta Chocolate. Since they didn’t have the cash necessary for a TV campaign, and didn’t have a lot of printed materials to promote with, they challenged their digital agency to find a new way to generate buzz about the beer. So what did they create?

A website made of chocolate:

The site was so unique that blogs couldn’t help but write about it, and the resulting buzz on Twitter and Facebook helped to spread the word to potential customers far and wide. To take the idea even further, customers were even able to order a limited edition six-pack that included a piece of the actual chocolate used to make the site.

As a promotion tactic, a chocolate website is a very smart idea, and I’m sure they attracted many customers that would otherwise have never heard of, or tried their beer. Time will tell if the beer itself lives up to the hype, but for now, they’ve set the bar pretty high for what a brewery can do with a beer and a dream.

[Sagres Preta Chocolate]