Tag Archives | India Pale Ale

Threadless Needs A Label For Their IPA

Threadless IPA

In August, Brew Review covered the release of the Threadless IPA, brewed by Finch’s Beer Co.

Well now they’re looking for help with the label, because they’ve decided to take it out of the keg and distribute it across Chicago in cans. (Finch’s preferred distribution method.)

Earlier this year, Finch’s Beer Company brewed us our very own piney, hoppy, 6% ABV India Pale Ale. Many happy hours after our first taste of Threadless IPA, we decided we can no longer keep this delicious beer to ourselves. It’s time to spread the consumption and enjoyation of Threadless IPA to more craft beer lovers. Finch’s is ready to send Threadless IPA through their canning lines and distribute it across Chicagoland. But they can’t because they don’t have art for the cans!

Threadless selects winners by popular vote, so even if you can’t tell the difference between Photoshop and MS Paint, you can still get involved in the action by voting for your favorites.

The winner gets $1000 cash, a fancy display case to show off your can design, and a buncha Finch’s swag, plus mad respect from anyone that buys the beer, so head on over to Threadless for full details on how to enter the contest.

[Threadless – Threadless IPA Beer Can Design Challenge]

Arnold Made A Smart Beer Vending Machine

Arnie Beer Vending Machine

Arnold is an advertising agency out of Boston, and every year they do what they call The Make Project, where they devote $100,000 to bring an internal initiative to life. This year, they decided to take the beer that they serve at their agency bar (called Barnold) and create a vending machine to dispense it 24-hours a day.

The Beer Vending Machine (nicknamed Arnie) uses a combination of RFID and a touchscreen to recognize each member of the Arnold staff and walk them through the vending experience. Customers can also Tweet from the machine, see a visualization of the machine’s data, such as which day of the week the most beer is consumed, and learn more about each brew form the included ‘Alepedia’.

Arnold Beer

The first six beer the agency is brewing include the Arnold Pilsner, Oktober Fest, Kolsch Brew, India Pale Ale, The Alt, and a Scottish Ale, and they have plans to brew more that are “specific to seasons, events, people and even clients, inviting others at the agency to become involved in the brewing process.”

[Arnold – Beer Vending Machine]