Tag Archives | Innovative

Budweiser Releases The Ice Cold Index

Ice Cold Index

Budweiser has released an innovative new mobile application called the Ice Cold Index.

Ice Cold Index App

Currently only available in Ireland, the app gives discounts on beers depending on the weather. The hotter the day, the less you pay:

While it might be tough for a craft brewery to replicate the app, giving discounts at a brewpub or even at the brewery tasting room itself on a hot day isn’t a bad idea!

[Budweiser – Ice Cold Index]

The Bräuler Reinvents The Growler

It’s always interesting to see a company rethink a product that has been the same for as long as anyone can remember, which is why I was intrigued by The Bräuler from The Zythos Project.

The Brauler

According to them, the Bräuler is the world’s first tough-as-nails, customizable, lifetime-guaranteed, stainless steel modular growler system for breweries, brewpubs, beer bars, home brewers, home consumers, and grocery retailers.

Brauler Caps

Compared to standard glass growlers, The Bräuler is:

Superior to glass

  • Durable and safe: Food grade steel won’t shatter, chip, or crack
  • Lighter weight for shipping and owner transport

Better for Your Beer

  • Wide (1.75”) mouth easy to fill and clean
  • 100% light-proof; deep-thread cap holds carbonation and freshness longer
  • Unique machined exterior collar receives multiple accessories, including basic cap, handle, bail top, and a CO2-chargeable draft cap system

More Sustainable

  • 100% recyclable as a desirable metal
  • No loss due to breakage. Life cycle is longer than glass
  • Cools faster, cutting energy use

More Innovative

  • Low-cost, interchangeable cap system facilitates counter-pressure filling, pressurized dispense through a tap-cap, customizable on-demand brewery labeling, and grocery store readiness
  • Perfect for car camping and backpacking. Carabiner ready!

More Affordable

  • Cost is competitive with traditional German growlers and Kleen Kanteen
  • If you manage to break The Bräuler, they’ll replace it at no charge

Customizable

  • Owners may upload laser-etched or ink-jet designs onto cap or sides
  • The BräuMaster Series features special finishes and handle treatments
  • QR-coded cap labels link owners with smartphones to brewery sites online and into social networks like Twitter, Facebook, and The Zythos Society
  • Interchangeable, label-ready cap discs are made of customizable, removable, collectible, Forest Stewardship Council-approved wood veneer

For more information about The Bräuler, and to get your name on the waiting list, visit The Zythos Project

Introduction

Keep track of beers you taste in your own personal beer journal with the best beer review app on the iPhone.

Don’t have time for a full review? The innovative Brew Queue system allows you to take a photo of the beer label and enter an overall score, and then use the label photo to come back later and fill in the details.

Ratings are made from a hand picked list of qualities, so you’ll never have to struggle with trying to find just the right word to capture the flavors and aromas or the intensity of the hops that you note in your beer. Custom animation for each quality adds a touch of fun and magic to the experience of entering your scores, and the unique features of the iPhone bring your reviews to life.

Whether you’re new to the world of beer, or a seasoned pro with a wealth of beer knowledge, you’ll never forget the beers you enjoy, and more importantly, why you enjoyed them.

FEATURES:

  • Rate and review beers in a clean and simple user interface
  • Brew Queue allows quick reviews that can be expanded later
  • Custom animations bring the score entry screens to life
  • Sort by Name, by Rating or by Brewery to easily locate past reviews
  • Store photos of labels to archive beer data