Tag Archives | Limited Edition

Hoppy Press Makes Art For Homebrewers

Hoppy Press

Hoppy Press is a new online store that’s working on a unique line of beer art for homebrewers, beer lovers, and anyone with an appreciation of fine craft brews.

Hoppy Press was founded by Paul Finn and Greg Elizondo, two homebrewers, beer lovers and software craftsmen working out of the beautiful seacoast region of New Hampshire, USA.

Being homebrewers, they are passionate about quality ingredients and creating the best product possible, so when they started looking for beer art that represented the homebrewer community and found only cheap glossy posters that were mass-produced, they decided to take matters into their own hands, and Hoppy Press was born.

Hoppy Press makes their art using only the highest quality printing methods, and all screen prints are hand-pulled using only environmentally friendly, soy-based inks. Plus, the rich, heavy paper they use is manufactured in the USA using 100% renewable electricity.

Their debut is a limited edition print, called Brew Debut, which features bold colors, contrast and detail that bring the word “Brew!” to life with a large, 18″ x 24″ design.

Though this special first edition is limited to just one-hundred prints, you can sign up for their newsletter to receive exclusive sneak peeks and upcoming special offers.

As an added bonus, each print is packed by hand and ships for free, so you’re not getting nickel and dimmed with added costs. Just another example of why Paul and Greg have something special going here. If you’re looking for something to spruce up the walls of your home or bar, then definitely check out what Hoppy Press has on offer.

[Hoppy Press]

Heineken Uses Facebook For Next Bottle Design

Heineken Bottle Contest

To help celebrate their 140th anniversary, Heineken wants to know what the bottle of the future will look like, and is asking their Facebook fans to create a design “that symbolizes how people around the world will connect in the next 140 years”.

Since each design will cover half the bottle, entrants must connect with another designer in the gallery to submit their entry as a pair.

The winning design will be printed on an exclusive 140th anniversary Limited Edition pack, on sale in December of 2012.

Head on over to Heineken’s Facebook Page for more details.

Sagres Made A Chocolate Website For Preta Chocolate

Sagres Preta Chocolate

Sagres is a Portuguese brewery that makes a unique chocolate stout called the Preta Chocolate. Since they didn’t have the cash necessary for a TV campaign, and didn’t have a lot of printed materials to promote with, they challenged their digital agency to find a new way to generate buzz about the beer. So what did they create?

A website made of chocolate:

The site was so unique that blogs couldn’t help but write about it, and the resulting buzz on Twitter and Facebook helped to spread the word to potential customers far and wide. To take the idea even further, customers were even able to order a limited edition six-pack that included a piece of the actual chocolate used to make the site.

As a promotion tactic, a chocolate website is a very smart idea, and I’m sure they attracted many customers that would otherwise have never heard of, or tried their beer. Time will tell if the beer itself lives up to the hype, but for now, they’ve set the bar pretty high for what a brewery can do with a beer and a dream.

[Sagres Preta Chocolate]