Tag Archives | Twitter

Church vs Beer on Twitter

Floating Sheep is a blog that studies the geo-located data that gets shared online, and their DOLLY Project (aka Data On Local Life and You) is designed to bring local geo-data to the people.

To showcase DOLLY, they decided to run some tests against the Tweets that are shared on Twitter during one of the weeks leading up to July 4th. They extracted about 10 million Tweets, and matched those that contained the word “church” (17,686 Tweets) and those that contained the word “beer” (14,405 Tweets) to their county on the US map.

The result is a rather interesting look at what dominates the conversations of different parts of the country:

Church and Beer Tweet Map

While not a pure test of conversation topics (discussions of the separation of church and state fall under the church category, but that hardly means that person is a church attendee) it is interesting to note that trends do emerge on a macro level.

My only question is, how many Tweets contained both?

[Floating Sheep: Church or Beer? Americans on Twitter]

Arnold Made A Smart Beer Vending Machine

Arnie Beer Vending Machine

Arnold is an advertising agency out of Boston, and every year they do what they call The Make Project, where they devote $100,000 to bring an internal initiative to life. This year, they decided to take the beer that they serve at their agency bar (called Barnold) and create a vending machine to dispense it 24-hours a day.

The Beer Vending Machine (nicknamed Arnie) uses a combination of RFID and a touchscreen to recognize each member of the Arnold staff and walk them through the vending experience. Customers can also Tweet from the machine, see a visualization of the machine’s data, such as which day of the week the most beer is consumed, and learn more about each brew form the included ‘Alepedia’.

Arnold Beer

The first six beer the agency is brewing include the Arnold Pilsner, Oktober Fest, Kolsch Brew, India Pale Ale, The Alt, and a Scottish Ale, and they have plans to brew more that are “specific to seasons, events, people and even clients, inviting others at the agency to become involved in the brewing process.”

[Arnold – Beer Vending Machine]

Beeri – Your New Personal Beer Assistant

One day, I’d like to imagine that we will simply pick up our cellphone, tell it we want a beer, and one will magically appear in front of us, ready to enjoy. Until that day, Beeri is about as close as we’re going to get to the automated beer dream.

Inspired by Apple’s new Siri assistant for the iPhone, the guys at redpepper decided to see what it would take to get their phone to pour them a beer on request.

The result is Beeri, a Twitter controlled RC truck that uses some clever hacking and a bit of imagination to turn your voice command into a freshly poured beer.

Beeri Truck

Beeri is activated by a Twitter account called @BeeriBot, which ‘listens’ for the word “pour” in any tweet sent its way. The account is updated via text message, which Siri can send when you connect Twitter with your phone’s SMS account.

Once the message has been sent and detected, the second part of Beeri comes into play: An RC truck with modified electronic controls.

An Arduino Uno with a WiFi shield is connected to the truck, and when it detects the word “pour”

she triggers the sequence of preprogrammed pour commands (go, stop, adjust) that interface with the truck’s circuit board to control her movement. Her route is preprogrammed (drive straight) until her two proximity detectors sense her moving away from the puncture wall after impact. This allows her to halt the driving sequence and adjust to a 6 inch depth in order to get the beer to enter the funnel.

Beeri Beer Smash

Sure, it doesn’t clean up after itself, and you have to manually reload the rig each time you want to use it, but those are small concessions to make in the name of beer fueled progress!

If you’re interested in the Beeri project, then be sure to check out the Making Of video below, and read the redpepper blog post for more details.

#IPADay Arrives On August 4th


Tomorrow is International #IPADay, a new ‘holiday’ that aims to be the world’s largest celebration of craft beer.

According to @AshleyRoutson (aka The Beer Wench) and @RyanARoss, the creators of #IPADay:

International #IPADay is a grassroots movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation together.

On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize the craft beer’s social voice.

To take part in #IPADay, just share your photos, videos, blog posts, tasting notes, recipes and thoughts on Twitter, Facebook, YouTube, WordPress, Foursquare, Gowalla, Yelp or any other social media platform that you use. You should tag any and all things that you share with the hashtag #IPADay, and you can search for that hashtag to see what others are saying as well. (Give it a try at search.twitter.com)

In addition to the digital celebration, there are many ‘real-life’ #IPADay events that are taking place all across the country at breweries, brewpubs, restaurants, bars, homes and offices. For a list of local events, just visit This Page on RateBeer.com

The ultimate goal of #IPADay is to make craft beer more accessible to the masses, so be sure to encourage your non-beer drinking friends to break from their normal beverage routine and join you in the celebration by enjoying an IPA on August 4th. You certainly won’t be alone!