Tag Archives | Wheat Beer

Joe Wilson Designs Cans For 21st Amendment

Joe Wilson 21st Amendment Cans

In a recent interview with Wired, Joe Wilson, the British artist behind the eye-catching cans from 21st Amendment Brewery, talked about the process of creating his designs:

They asked me to create a series of images based around the loose theme ‘American icons’. They already had the names of the beers, so this was a case of coming up with American subject matter and giving it a twist.

21st Amendment’s marketing firm, TBD Agency, came up with the visual concepts, packaging designs and rough sketches, and then handed them off to Joe for the final design.

Above all the work had to be original and stand out on the shelves. The feedback has been great, with people buying this stuff just for the way it looked.

The end result is a fantastic series of icons, including Paul Revere for Back in Black, their black IPA, Abe Lincoln and his Mount Rushmore companions for Brew Free or Die IPA, the Statue of Liberty for Hell or High Watermelon wheat beer, and Franklin D. Roosevelt for the Fireside Chat winter spiced ale.

For more before and after images of Joe’s work, be sure to check out the post on Wired.

[Wired – Chimp Astronaut Spaces Out in 21st Amendment Brewery’s ‘American Icon’ Artwork]

Beer Boosts Health of Athletes

Marathon Beer

According to research scientists at the Department of Preventative and Rehabilitative Sports Medicine at the Technische Universitaet Muenchen at Klinikum rechts der Isar (say that five times fast!) who conducted the world’s largest study of marathons, called “Be-MaGIC” (for beer, marathons, genetics, inflammation and the cardiovascular system), the consumption of non-alcoholic wheat beer actually has a positive effect on athletes’ health.

These positive effects are due to polyphenols, or aromatic compounds that occur naturally in plants as pigment, flavor, or tannins, many of which have been credited with health-promoting and cancer-preventative properties.

For the test, non-alcoholic Erdinger wheat beer was selected, due to its rich and varied polyphenol content, and its popularity with marathoners and tri-athletes. The “active” group drank up to 1.5 liters of the test beverage per day, while a second group consumed an equal amount of an otherwise indistinguishable placebo beverage that contained no polyphenols, and was specially produced for the study.

According to the study, non-alcoholic wheat beer containing polyphenols had a positive, health promoting effect on the human body: inflammation parameters in the blood were significantly reduced, there was a lower frequency of infection with milder symptoms, and your risk of developing a cold is reduced by one third.

Unfortunately, the same findings can’t be directly applied to regular, alcoholic beer, so you’ll need to stretch the truth a bit when telling your significant other that you’re just having another to make sure you fight off that next cold, it is good to know that a beer a day keeps the doctor away!

[Sport Doctors Say Non-Alcoholic Wheat Beer Boosts Athletes’ Health]

[Photo via Nick Webb]